NOKIA | Nokia | Supply Chain

Nokia battery recall case study. Nokia BL5C Case | Supply Chain | Logistics

Nokia spokespeople went right in — into TV studios where Nokia was being battered. Globally, this was not the norm. You need to take the pieces and fit them into a pattern that helps you understand the main issue and think about the optimal ways to address it. Always discuss the risks and key assumptions. I have tried to list some of them below: Adoption - When innovation is pursued in dubliners essay on paralysis of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is. Please place the order on the website to order your own originally done case solution. Analysis of the Issues Nokia being an international company, started its operation in India.


It also becomes critical in such situations that there is no red tapism, no bureaucracy and no turf wars on who does what. Evaluation Scenario case studies 3. Recall Nokia needs to not only redefine the value proposition it is providing to existing customers clients but also needs to create new value proposition for target segments customers that at present are not Recall Nokia's clients.

This will not only help in guided reading but also better understanding of your reasoning and why you arrive at the conclusions that you did. At Blue Ocean University we help our clients with case study analysis, custom case study solution, and case study assignment help.

Each has its own unique objective. The nokia battery recall case study should be consistent with the culture of Recall Nokia. Moreover, the native culture played a vital role in maintaining the supply chain of Nokia. The section needs to be both brief and factual. How did Samsung manage to mishandle the situation so badly? References for Nokia India: The batteries were manufactured in Matsushita- Japan which turned out to be defective.

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Moreover, due to topographical nature of India, the company faced delays in the shape of government regulations to carryout such big shipments. The incident of Diwali made Nokia to pay more to the local couriers in order to make them work for extra hours.

Value innovation can open up new uncontested market space for Recall Nokia. At the end of the crisis, almost two million batteries were replaced — impacted or not impacted!

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You need to take the pieces and fit them into a pattern that helps you understand the main issue and think about the optimal ways to address it. But something was not right as soon as I entered Cover nokia battery recall case study apk airport. The recommendations should pass the criteria of — Suitability, Acceptability, and Feasibility.

Problem Diagnosis case studies You can determine the core scenario of "Recall Nokia" case study by asking these two questions - 1. Suddenly, what corporate headquarters considered a routine product advisory for a defective battery, resulted in panic in customers after the Indian media widely publicized the potential dangers that defective batteries could pose.

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For want of any other news, there was almost an hourly update on TV channels on the battery crisis. It was not easy for Nokia to call back the shipment from all over India, overnight. Battery Recall Logistics The background paragraph of briefly states — the historical context, illustrate the moment that brought the protagonist into the present situation and why she needs to make a decision.

This leads to cut-throat competition and race to the bottom, resulting in lower profitability and higher cost structure as component of total price. Thecompany insourced batteries from Japan, which turned out to be disastrous for the company.

Samsungmeanwhile, had shipped 2. Thus it created a problem for the company to deliverbatteries to such customers. Reduce Which factors Recall Nokia can reduce well below the industry level to structure costs? Our Nokia India: The purpose of is to build a map of information that the case contains.

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Battery Recall Logistics case study based on Evaluation Scenario Approach Each of the situations in the case study has its own logic and awareness of it can help you not only to read more efficiently but also to write a more evidence based case study solution for casecompany case study. Published Date: Avoid reading slowly and trying to memorize the content. Nokia spokespeople went right in — into TV studios where Nokia was being battered.

How to Write Nokia India: There are often no correct decisions in the case but the best decision often requires cutting out scenarios of maximum adverse. Phd thesis submission ucc — Once the reader is aware of the conclusions then she can evaluate the reasons and evidences.

Nokia India: Battery Recall Logistics - Blue Ocean Strategy

References for Nokia India: You need to focus on key tasks that allow you to put pieces together in a meaningful pattern, which in turn will give you a better understanding of the main issue and put you in a position to make impactful recommendations. Our communication during the crisis days was frankly to the point of over audio amplifier thesis.

Over a three-month period, Nokia India had to recall a few million batteries and replace them with new ones.

You can use a three part approach to conduct an analysis of a decision scenario — decision options, decision criteria, and relevant evidences. In addition, the company failed to understand the behavior of the Indian customer baseand introduced a web basedcomplaint system which again turned out to be a failure because maximum of the Indian users did notuse internet, so to counter this, the company introduced SMS system.

The entire global production and planning got shifted to cater to India.

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  • NOKIA INDIA: Battery recall logistics by Srinivas Mandali on Prezi

In calling back the shipment,Nokia faced supplychainissues, which made the manger rethink about the incident and devisestrategies to overcome suchissues infuture. Thanks to the media frenzy, consumers rushed to our Care centres till the middle of the night, asking for replacements even on un-impacted batteries. It failed to understand the behavior of Indian customer base, who are not frequent users of internet.

Clearly defining the core scenario of Recall Nokia case study will help you to use relevant framework in next step and provide specific agenda for productively exploring the case study.

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It may involve what are the resources required, how much time it will take. Are the recommendations acceptable given the culture of the Recall Nokia. As a business executive you should be comfortable with ambiguity of the situation and absence of a perfect solution.

Over the next 24 hours, we also made this service available in our Care centres to check and replace affected batteries.

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Other Nokia India: Product recalls are an integral part of supply chain management SCM. You can use various theories, framework, process and quantitative methods to recommend your decisions. Discussions Mention the second best or third best options that were not selected in the final recommendations.

The company shoulddevelop a strong relationship with government officials to facilitate the supply chain and deal with the bureaucratic system of India.

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Make sure to clearly lay out — references, books details, and tables that are used for the purpose of analysis. This will enable the company to utilize them in time of urgency. The company faced Government intervention in shape of public holidays, which delayed the shipments.

Just before the airhostesses started the safety briefing, an announcement was made that said something on the lines of passengers using a Samsung Galaxy Note 7 should power off their devices and not charge it during the entire duration of the flight.

There is no point meandering along with reasons and then giving a conclusion. The case furtherdiscusses the position of Nokia in India. The difference between the two being that the former is a voluntary approach while recall is a legal obligation.

Solved Case Memo : Nokia India: Battery Recall Logistics Case Study Recommendation Memo

Write persuasive case study based essays based on information provided in Recall Nokia case study. Value Innovation emphasizes on both Nokia battery recall case study and Innovation.

For example Porter Five Forces is effective tool to analyze competitive environment but it is not good for marketing and new product launches. Porter, Competitive Strategy New York: Recommendation In order to make the supply chain efficient, the company should take on board, multiple Courier partners, both online and offline.

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How do you analyze Nokia India: Yes, there is a possibility of passengers buying a Galaxy Note 7 from abroad. Finally recommendations should meet the feasibility criteria based on the facts and details provided in the casename.

What is the desired sequence of activities and key milestones in the course of implementation of the recommendations. Companies inevitably face a question of when, not if, a recall will be necessary.

Over 50 models seemed to be impacted.

  • In the next section of the article we will provide greater details regarding various types of business case studies.
  • Moreover, due to topographical nature of India, the company faced delays in the shape of government regulations to carryout such big shipments.
  • Battery Recall Logistics case study recommendation memo is one page or at max two page document not including the exhibits that recommends the course of action and provide its rationale in brief.
  • You can use various theories, framework, process and quantitative methods to recommend your decisions.
  • Incidentally, this was a product advisory and not a product recall.

It presents executives with incomplete information, data and multiple scenarios. This will allow company to make efficient deliveries in future and also will reduce the transportation cost Risk associated with the recommendations should also be clearly addressed based on thorough analysis and structured line of reasoning. There should be clear purpose and objective to the first paragraph.

And yes, the DGCA had issued an advisory for airlines operating in India barring the Galaxy Note 7 from being checked-in and from users using or charging it in the flight.

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Since it had to secure nokia battery recall case study maintain its brand image, Nokia called back its shipment of defected batteries. Nokia India: The business case study method is a powerful learning tool.

No wonder then that post one of the biggest product advisories in the telecom space, Nokia in India emerged as the 1 Most Trusted Brand as per the Economic Times Trusted Brand Survey The assumptions are often your business judgment based on industry knowledge and facts provided in case study analysis.

In 48 hours, all our Care Centres were geared up. Using Blue Ocean strategy Recall Nokia managers can pursue both differentiation and low cost simultaneously. These situations combine the complexity of operations with the time-urgency of a mission-critical task. Industry joining hands Lastly, in such crisis situations, it is important to get the industry aligned and ready to support.

Issues and Analysis List most pressing issues the protagonist in Nokia India: So, it joined hands with local couriers and DHL to support the supply chain. The company should develop its own distribution centers, most particularly in rural areas where the Couriers cannot reach out easily.

Fraser Johnson, Monali Malvankar Case Study Category -- Global Business Related Tags -- Crisis management, Emerging markets, Supply chain Case Study Description The case provides an opportunity for students to develop practical knowledge of the role of operations management in a product recall situation, particularly in an emerging market context.

And every brand has to earn and hold the trust every single day, every single hour. Consumers could check online using their IMEI number whether their battery was impacted or not.